Business Plan and Implementation Report on Star-Egg: Omega-3-Enriched Egg in Sleman, Yogyakarta, Indonesia

The paper primarily examines the business implementation of Star-Egg: Omega-3-enriched-eggs. objective report is to elaborate obstacles during compared planning, distribution matters, pricing strategy, and planned social media marketing initiatives for Star-Egg, aimed compete in B2B market. ((revision by vyo) outcomes this study reveal that Star-Egg faced each aspect: human resources, financial, operational, marketing. emphasizes analysis was focused on aspect, which specifically related distribution, matters revolve ensuring safety shipment, require add clean odorless rice husks, wheat chaff, or chopped straw outer packaging. Furthermore, addressing challenge competitiveness could be achieved implementing a penetration strategy. Lastly, it recommended utilize platforms such as Instagram, TikTok, other relevant channels integrated into upcoming planning. To address these challenges, comprehensive review from various literature undertaken, order formulate effective strategies obstacle. Despite mentioned worth noting exhibits promising growth potential prospects future.